Application of Digital Signage in healthcare digital transformation: Enhancing experience and operational efficiency

Digital Signage và tầm quan trọng trong truyền thông doanh nghiệp

Amidst the wave of digital transformation, the healthcare sector is leveraging technology to streamline operational processes and enhance the experience of patients and visitors. One of the key technologies being widely adopted is Digital Signage – a digital display system that enables the rapid, accurate, and efficient delivery of information in hospitals, clinics, and healthcare facilities.

From reducing waiting times and guiding patients to the appropriate examination rooms, to improving patient experience through educational content and the provision of essential information, Digital Signage is gradually becoming an indispensable tool in modern healthcare systems.

Key features of digital signage in the healthcare sector

1. Real-time content updates 

Digital signage enables healthcare facilities to update information in real time, ensuring that both patients and medical staff always have access to the latest updates.

  • Display medical service instructions.
  • Update doctors’ consultation schedules and on-duty shifts.

2. Flexible content scheduling

The system allows content scheduling by specific timeframe, optimizing communication efficiency within hospitals.

  • Display medical examination procedures in the morning when patient traffic is high.
  • Play educational content on health care in waiting areas.
  • Show daily doctor-on-duty information.
  • Visually present information such as consultation queues, current examination status, and surgical updates.

3. Integration with queue management and wayfinding systems

Digital Signage can integrate with automatic queuing systems, allowing patients to easily track their number on screen. Additionally, wayfinding features guide patients to the correct examination rooms, helping them navigate the hospital without confusion.

4. Support for diverse content formats

Hospital digital signage systems can display a variety of content formats, such as:

  • Tutorial videos on medical procedures.
  • Healthcare service information, including consultation fees and insurance.
  • Health awareness and disease prevention campaigns.
  • Promotional content for related medical services.

Benefits of digital aignage for hospitals and patients

1. Reduced waiting time and improved patient satisfaction

Long waiting times are one of the biggest challenges in hospitals. Displaying queue numbers, appointment schedules, and medical procedures helps reassure patients and ease anxiety during the waiting process.

2. Enhanced quality of healthcare services

Digital signage improves the interaction between patients and healthcare facilities by providing detailed information about services, instructions, and health alerts. This enables patients to access services more easily while reducing repetitive questions at the reception desk.

3. Support for health communication and education

Through digital signage, hospitals can deliver engaging and easy-to-understand health education content, disease prevention tips, and wellness information - more effectively than traditional printed materials.

4. Operational optimization and reduced workload for staff

The display system automates guidance and information delivery processes, reducing pressure on reception staff and doctors, allowing them to focus more on their core medical duties.

Learn more: Top 5 benefits of using a centralized digital signage management solution

Applications of digital signage across hospital zones

1. Reception and waiting areas

  • Display instructions for medical registration and queue numbers.
  • Provide information about doctors, specialties, and schedules.
  • Play entertainment and health education content to help patients relax while waiting.

2. Outpatient clinics and laboratory areas

  • Guide patients to the appropriate rooms.
  • Display medical examination and testing procedures.
  • Update estimated test result completion times.

3. Inpatient areas and hospital corridors

  • Display hospital regulations and visiting hours.
  • Provide dietary and nutritional information for patients.
  • Show physical rehabilitation exercises for inpatients.

Enhancing the patient experience with digital signage by HPT

Implementing digital signage in hospitals not only enhances patient experience but also optimizes operational and communication processes in the healthcare sector.
The MTC solution provided by HPT allows hospitals to deploy a professional, flexible, and efficient digital signage system - bringing numerous benefits such as improved service quality, reduced staff workload, and higher patient satisfaction.

Giải pháp MTC do HPT cung cấp giúp bệnh viện triển khai hệ thống Digital Signage một cách chuyên nghiệp, linh hoạt và hiệu quả, mang lại nhiều lợi ích trong việc nâng cao chất lượng dịch vụ y tế, giảm tải cho nhân viên và cải thiện sự hài lòng của bệnh nhân.

Learn more about applications of digital signage across various industries: Education, Retail, Healthcare, Entertainment & Events, Finance & Banking, Real Estate, Coffee Shop Chains.

If you would like to learn more about the MTC Solution, please to contact HPT now!

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