The real estate industry is increasingly facing numerous challenges in attracting and retaining potential customers. To stand out in a highly competitive market, developers and real estate businesses need to turn to powerful, flexible communication solutions with high interactivity that enhance the experience, build trust, and foster collaboration opportunities with investors.
Multi-channel Digital Communication Solution MTC (Multimedia Terminal Controller) is the ideal tool to optimize communication efforts, establishing strong connections with clients through digital channels, especially smart devices such as interactive screens, dynamic advertising, and
VR/AR technology.
1. Characteristics of the real estate industry
The real estate industry consistently faces unique challenges, particularly in attracting and engaging potential customers:
- Challenges in attracting customers: With a vast number of real estate projects and intense competition, capturing the attention of potential clients has become exceedingly difficult. Traditional advertising methods, such as printed materials, posters, or static models, are no longer engaging enough to draw interest.
- Ineffective interaction: Customers want to engage directly with projects to gain a clear understanding of living spaces, amenities, and designs. However, the lack of powerful interactive tools makes the connection between projects and clients ineffective.
- Challenges in creating lasting impressions: The lengthy development timelines and high transaction values of real estate projects make it crucial to create a strong impression from the outset. However, traditional communication methods fail to deliver deep and engaging experiences for clients.
- Introducing and personalizing information: Each customer has unique preferences regarding design, amenities, and lifestyle. Providing a comprehensive introduction to projects along with the ability to customize spaces according to individual desires remains a significant challenge for developers.
2. Applying MTC solution in real estate
MTC offers a powerful solution to address these challenges, especially when integrated with smart interactive screens and advanced technologies, delivering outstanding results.
- Presenting vibrant projects: Real estate projects can be simulated in various formats (including 3D), allowing users to engage interactively through screens. This continuous adjustment according to different customer segments helps clients easily visualize their living spaces, from the overall layout to intricate details. As a result, customers gain a clearer understanding of the project, enabling them to make informed investment decisions.
- Virtual reality (VR) tours: The MTC multichannel digital communication solution, combined with VR technology, allows customers to experience comprehensive virtual tours of projects. This is especially beneficial for clients who are distant, have busy schedules, or want to explore the project from their office without needing to visit the site in person.
- Customizing living spaces: With interactive screens, customers can easily customize elements such as furniture, colors, and materials to create a space that meets their specific needs. This capability fosters a stronger emotional connection with the project.
- Dynamic advertising and direct interaction: Utilizing dynamic advertising on interactive screens instantly captures the attention of customers. Engaging project introduction videos or interactive digital promotional campaigns enhance customer conversion rates.
- Market information updates and analysis: The MTC system enables developers to update information regarding pricing, area, amenities, and transaction history for each project. Additionally, the continuously updated market analysis system provides insights that facilitate more accurate investment decisions.
- Support for augmented reality (AR) experiences: At sales events or real estate exhibitions, the MTC solution, combined with interactive screens and AR technology, provides vibrant experiences that capture customer attention. Clients can explore living spaces, amenities, or surrounding landscapes through virtual experiences, creating lasting impressions.
- Transactions and customer service: MTC integrates online transaction tools, allowing customers to complete purchasing steps directly on the interactive screen. They can also connect with consultants via video calls to receive real-time support.
3. Benefits of applying MTC in the real estate sector
- Enhanced customer experience: MTC enables customers to interact directly with project information, creating differentiation and capturing attention.
- Time and cost savings: Remote content management and updates allow developers to easily adjust marketing strategies without manual intervention.
- Increased transparency: Providing accurate information about pricing and amenities helps customers make informed investment decisions.
- Optimized advertising strategies: Synchronizing advertising content across digital channels and events, optimizing communication effectiveness
- Improved customer satisfaction: The ability to customize living spaces and experience virtual tours fosters a strong connection with the project.
4. Why choose HPT for implementing the MTC solution?
- Exclusive partner in Vietnam: HPT is the exclusive provider of the MTC solution in Vietnam, offering the most advanced and optimized solutions.
- Experience and expertise: HPT has implemented numerous technology solutions for large real estate corporations, understanding the industry's challenges and requirements, thus effectively meeting customer needs.
- Dedicated service: HPT is committed to providing professional consulting and support services, partnering with customers throughout the implementation and operational phases of the solution.