Smart POSM: A new trend in marketing strategy
What is POSM?
POSM (Point of Sales Materials) refers to marketing tools used at the point of sale to attract customers, boost sales, and build brand recognition. Traditional POSM includes items like standees, posters, leaflets, wobblers, shelf talkers, etc. However, these are increasingly being replaced by Smart POSM - which leverages modern technology to enhance promotional effectiveness.
Smart POSM enhances customer experience
Smart POSM integrates technologies such as RFID, NFC, QR codes, AR/VR, and interactive sensors to enable customers to directly engage with products, quickly access information, and enjoy a more personalized shopping experience.
- Motion-sensor standees: Display ads when someone walks by.
- QR codes on POSM: Direct customers to websites, promotions, or product tutorial videos
POSM integrated with RFID (e.g., Nomion): Verifies product authenticity, prevents counterfeiting, and provides detailed information.
Benefits of smart POSM
- Attract attention: Create visual focal points at stores or events.
- Boost brand engagement: Customers actively participating to experience, instead of passively receiving information.
- Personalized content: Show targeted advertising based on customer segments.
- Data collection: Gather customer feedback to optimize marketing strategies
Tech gifts: A powerful marketing tool
Are corporate gifts still effective?
According to Forbes, corporate gifts increases brand recall by 85%, half of customers tend to return after receiving a useful gift.
However, traditional gifts like pens, notebooks, or keychains are losing appeal. Instead, tech gifts - such as USB drives, wireless earphones, power banks, Bluetooth speakers, and custom RFID cards - are trending due to their high practicality and strong impact.
Tech gifts trend in marketing
Popular tech gift items include:
- Wireless earphones: Great for office workers or travelers.
- Smart power banks: Keeps the brand top-of-mind during daily use.
- Secure USB drives: Especially suitable for tech firms and banks.
- Custom RFID cards (e.g., Nomion): Create digital identities for objects, ensure transparency, and protect brand integrity.
Strategy: Combine smart POSM & tech gifts to optimize marketing impact
Use smart POSM to attract customers
- Integrate QR codes into POSM for customers to join gifting campaigns.
- Use light-sensor POSM to display gifts when customers approach.
- Apply AR technology on POSM to offer immersive product experiences.
Offer tech gifts to maintain engagement
- Customers sign up for a product trial → Receive a USB drive or branded power bank.
- Customers scan the POSM QR code in-store → Receive a discount code or tech gift.
- Embed NFC/RFID in the gift to deliver branded content when in use.
Measure the effectiveness of marketing campaigns
- Track QR/NFC scan rates on POSM to assess engagement.
- Analyze customer feedback data to refine gift strategies.
- Evaluate the ROI of your POSM and gifting campaigns through customer conversion rates.
Smart POSM and tech gifts not only help businesses capture customer attention at the point of sale but also build long-term loyalty through high-value experiences.
Are you ready to adopt Smart POSM and tech gifts to elevate your brand engagement?
Contact HPT’s experts today for the most optimized solution.