In the retail industry, where 70% of purchasing decisions are made at the point of sale, leveraging technology to enhance in-store communication is crucial. To capitalize on these opportunities and quickly respond to customer needs, Multi-channel digital communication (MTC) solution of HPT offers a modern and effective solution.

Transforming traditional communication methods

Traditional in-store communication methods, such as paper banners or simple screens, have shown many limitations: high costs, time-consuming updates, and lack of flexibility in changing messages. MTC, with its advanced technology, addresses these issues by offering an optimized multi-channel digital communication system. This system allows for rapid and easy content updates, ensuring that stores can always provide the latest and most engaging information to customers.

Comprehensive solution for in-store communication operations

1. Advertising and product display

MTC supports businesses in effectively advertising and displaying products. Digital screens showcase advertisements, product information, and promotions dynamically, capturing attention and stimulating purchasing behavior. For example, promotional videos for new products can be played on in-store screens, providing detailed information about features and pricing, thereby increasing customer interest.

2. Enhancing customer experience

MTC also provides interactive screens to guide customers within the store, helping them easily find products, service counters, or collect gifts. This feature allows customers to self-serve and improves shopping efficiency by offering detailed information and product usage guidance.

3. Flexible and efficient content updates

MTC enables remote content management via the Internet, allowing for rapid synchronization and updates of information across stores without errors or delays. Businesses can adjust advertising content and promotions flexibly by region and in real time, ensuring that information is always accurate and timely.

4. Customized promotions by region and real-time

MTC allows for the adjustment of promotional programs based on location, user behavior, store revenue, and community events. This helps increase revenue by driving promotions tailored to the specific needs of each store, optimizing the impact of offers and incentives.

5. Data collection and analysis of customer shopping behavior

MTC not only displays information but also records customer interaction data through screens, allowing for the analysis of shopping behavior at retail points. Businesses can generate reports to optimize product displays and advertising strategies, effectively adjusting business strategies based on detailed insights.

6. Integration with sales management systems

MTC integrates with sales management systems such as POS and ERP, creating a seamless shopping experience. Product information and promotions are synchronized across systems, allowing sales staff and customers to access accurate and timely information.

Why should you select HPT to implement MTC solution?

HPTis the exclusive partner providing the MTC Solution in Vietnam, with many years of experience in the information technology field. HPT has successfully implemented the solution for numerous major banks and financial institutions, helping clients optimize their communication and marketing management processes and enhance operational efficiency. HPT’s team of experts is always ready to accompany organizations and businesses throughout the implementation process, from consultation to maintenance and technical support.