In today’s digital age, the entertainment industry not only focuses on delivering captivating content but also pays special attention to how it is conveyed and the methods used to reach the audience, aiming to increase engagement and enhance customer experience. With the rapid development of technology platforms, the MTC (Multimedia Terminal Controller)multi-channel digital communication solution has become an indispensable tool in managing and optimizing communication campaigns. This solution provides entertainment businesses and event organizers with the ability to synchronize content across multiple platforms and devices, such as interactive screens, event projection screens, advertising displays, and video walls. This enhances the customer experience and optimizes business operations.
1. Characteristics of the entertainment and event organization industry
The entertainment sector is rapidly evolving, driven by digitalization trends and the rising demand for online experiences. Modern audiences no longer want to consume content through a single channel—they expect an integrated, multi-platform experience that spans social media, websites, and mobile apps.
The MTC solution addresses this need by offering seamless management and distribution of multichannel content. This empowers entertainment businesses to effectively reach their target audience with precision and perfect timing, enhancing engagement and maximizing impact.
2. Applying the MTC solution in the entertainment and event industry
MTC not only enables businesses to manage content across multiple channels but also supports user behavior analysis, optimizing communication campaigns. Below are notable applications of MTC in the entertainment industry:
- Enhanced service advertising: In cinemas, interactive screens are used to advertise movie schedules and offer an easy, engaging way to purchase tickets. In shopping malls, interactive display services showcase advertising spaces using virtual modes, delivering a realistic and unique experience to users.
- Distribute content quickly and efficiently: MTC allows content management and simultaneous distribution across various platforms like YouTube, Facebook, TikTok, mobile apps, and websites. This helps entertainment businesses streamline release schedules and synchronize messages across platforms, from interactive screens to event projection screens.
- Increased audience engagement: With its ability to deliver synchronized content across multiple channels, MTC helps entertainment businesses easily connect with audiences everywhere. This is particularly important for promoting entertainment products like movies, TV shows, or live performances, using video walls to create captivating performance spaces.
- Attracting viewers through mixed reality (MR) integration: MR technology creates unique interactive experiences at entertainment events. Whether organizing events, art exhibitions, fashion shows, or product promotions, MR allows audiences to experience products in 3D or customize them as desired. MTC supports easy management and content delivery via event screens, capturing the attention of the target audience.
- Social media interaction: MTC can also be used to create interactive social media experiences for audiences. Customers can take photos with virtual images or products and share them on social media, generating viral effects and boosting online engagement with the event.
3. Benefits of the MTC solution for the entertainment industry
The MTC solution offers numerous significant benefits for entertainment businesses, including:
- Cost savings: Instead of investing in and managing each channel separately, MTC centralizes content management and distribution, saving resources and time.
- Enhanced information security: All processes, from content creation and editing to approval and distribution, are carried out within a highly secure system, minimizing the risk of sensitive information leaks.
- Improved user experience: With its ability to synchronize content across multiple channels and devices, MTC allows users to access content quickly and seamlessly, from interactive screens to video walls, enhancing their overall entertainment experience.
- Attracting and retaining customers: MTC helps attract and retain customers at entertainment venues and events, reducing boredom during wait times and creating a more engaging and memorable experience.
4. Why choose HPT for the MTC solution?
- Trusted technology partner: HPT is a leading provider of technology solutions for entertainment businesses in Vietnam, boasting years of experience and a deep understanding of market needs.
- Exclusive Partner in Vietnam: HPT proudly serves as the exclusive partner for the MTC Solution in the Vietnamese market. This enables us to deliver the most advanced technology solutions to our customers, continuously updated with the latest improvements from our partner, Alta.
- Dedicated Service: We are committed to providing professional service, always ready to support and accompany our customers throughout their experience with the solution.