1. Remote content management
The remote content management feature is one of the key elements that make the MTC solution stand out in helping businesses easily control advertising screens. Thanks to cloud computing technology, businesses can manage all their advertising screens from anywhere without needing to be present at each location.
Remote content management allows businesses to update, change, or customize advertising content flexibly and quickly. With just a few simple steps through an intuitive interface, you can adjust content to suit different geographic areas, customer segments, or specific marketing campaigns.
Benefits: Saves time, resources, and costs. Ensures advertising content is always optimized and relevant to the market context.
2. Automated Ad scheduling
Automated ad scheduling is another feature that helps businesses easily control and optimize their advertising campaigns. Instead of constantly monitoring and updating advertising content for different time slots, businesses can use the automated scheduling feature to ensure content is aired at the desired times.
The MTC solution allows you to set up broadcast schedules based on hours, days, or specific events. This is particularly useful for promotional campaigns or special occasions. For example, during peak hours at a shopping mall, you can schedule ads for discounted products or promotional offers to capture consumers' attention.
Benefits: Ensures advertising content reaches the right audience at the right time. Optimizes campaign effectiveness and enhances user experience.
3. Advertising performance analytics
In any advertising campaign, measuring effectiveness is crucial. The MTC solution provides an advertising performance analytics feature, allowing businesses to track and evaluate the key metrics of their advertising campaigns on screens.
This feature provides data on impressions, playtime, and even the level of viewer engagement with the ad content. Based on this data, businesses can make necessary adjustments to improve the campaign, such as changing the content, adjusting broadcast times, or modifying advertising messages to better align with the target audience.
Benefits: Helps assess the effectiveness of the current advertising campaign through reports. Allows businesses to plan future campaigns more scientifically and effectively.
4. Easy integration with modern technologies like AI and Smart Interaction
The MTC solution goes beyond traditional content management and control, offering seamless integration with modern technologies such as Artificial Intelligence (AI) and smart interaction technologies.
AI helps automate the data analysis process and adjust content based on factors like consumer behavior, weather, time of day, and other variables. With this capability, digital signage can automatically display content tailored to the audience at the exact moment they appear in front of the screen.
Benefits: Enhances the advertising experience. Increases effectiveness in reaching customers.
With its standout features in managing digital signage, the MTC solution simplifies the control and management of advertising screens for businesses. This solution not only saves time and resources but also helps businesses optimize the effectiveness of their advertising campaigns, enhance viewer experience, and increase customer engagement.
See more: Applying MTC solution in various fields:
In the increasingly competitive digital advertising market, adopting the MTC solution is not only a strategic move but also a key factor that helps businesses lead the market and optimize advertising effectiveness.