With the rapid expansion of technology, digital advertising has undergone significant changes in recent years. We have moved from static billboards to dynamic and modern digital signage allowing brands to connect with customers in a more visually engaging and appealing way. The use of digital sinage not only enables businesses to deliver messages quickly but also creates opportunities for direct interaction with customers. However, as the number of screens increases, managing the content across these displays has become increasingly complex. This highlights an urgent need for centralized signage management, helping businesses optimize operations and remotely coordinate content.

In 2024, advertising technology will continue to evolve rapidly, introducing new, improved, and more efficient trends in centralized digital signage management. Below are five prominent trends expected to dominate the advertising market this year.

1. Remote content management with AI

Remote content management has become one of the most popular features in digital signage management solutions. However, in 2024, this technology will take a significant step forward with the integration of Artificial Intelligence (AI). AI will enable businesses to manage content automatically and analyze viewer data in real-time to optimize advertising content.

For instance, AI can identify customer characteristics (such as age, gender, and time of visit) and automatically adjust the advertising content displayed on digital signage to suit the audience interacting with the screen. This feature not only enhances personalization but also optimizes the performance of advertising campaigns, improves viewer experience, and reduces management costs.

2. Real-time personalization of advertising content

Personalization has become a crucial element in every advertising campaign. In 2024, digital advertising technology will advance further with the capability to personalize advertising content in real-time. This technology allows advertising screens to instantly recognize user characteristics and behaviors, automatically adjusting the displayed content to align with the needs and desires of each individual.

For example, a digital signage placed in a store can change its content based on the products that customers have recently viewed on the store's website or app. This approach not only enhances user interaction but also improves the conversion rate from viewing advertisements to making purchases.

3. Integrating big data to optimize advertising performance

Big Data is a powerful tool that helps businesses gain a deeper understanding of their customers and their behaviors. In 2024, integrating Big Data into digital signage management will become increasingly common, enabling advertisers to not only optimize content but also measure and analyze the effectiveness of campaigns more accurately.

With the help of Big Data analytics tools, businesses can predict trends, analyze consumer habits, and even personalize advertising campaigns for specific customer groups. This approach helps save costs and enhance the return on investment (ROI) for each campaign. Detailed reports and real-time updates from Big Data also enable managers to easily monitor and adjust advertising strategies as needed.

4. Interactive screen

Interactive screen has become an essential part of modern advertising campaigns, and 2024 is no exception. Interactive displays allow viewers to engage directly with advertisements, creating a more engaging and personalized experience.

Thanks to touch technology or interactive features such as QR code scanning, users can interact with the digital signage to receive more information about products, participate in promotional programs, or even make transactions instantly. This trend not only enhances customer engagement but also helps brands collect data on user preferences and behaviors.

5. Utilizing virtual reality (VR) and augmented reality (AR) in advertising

One of the most exciting trends in 2024 is the integration of Virtual Reality (VR) and Augmented Reality (AR) in advertising. These technologies create vibrant and realistic experiences, allowing customers to interact with products and services in a virtual space.

Businesses can use AR to create interactive advertisements that viewers can experience through mobile devices or supported gadgets. VR can be employed in retail locations or events, enabling customers to take virtual tours of products or services before making a purchase decision. This technology not only delivers unique experiences but also enhances brand recognition and engagement.

2024 promises to be a breakthrough year with new trends in centralized digital signage management. From remote content management using AI, real-time content personalization, and Big Data integration, to the development of interactive digital signage and VR/AR technologies, businesses will have more opportunities to effectively reach and engage their target customers.

These trends not only enhance the effectiveness of advertising campaigns but also open new avenues for creating engaging and exciting user experiences. To maximize these trends, businesses need to invest in smart advertising technology and focus on optimizing advertising content across digital displays.

Why choose HPT for centralized digital signage solutions?

HPT is the exclusive partner providing Multi-channel Digital Communication Solution MTC (Multimedia Terminal Controller) - centralized digital signage management in the Vietnamese market, backed by many years of experience in implementing advanced technology solutions. Choosing HPT means you will receive:

Explore some applications of the MTC Multi-channel Digital Communication Solution